Adlumen
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Paid acquisition

Get more paying users.

Ads on Google, Meta, TikTok and in-app networks, measured by payments, leads and installs.

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Who we work with

Built for digital products

Whether users pay once, subscribe or send an enquiry, we optimize for the action that drives your business: payments, leads or installs.

Mobile apps

We optimize installs for subscriptions and in-app purchases.

We optimize forInstalls that lead to payments

Web services and SaaS

Track SaaS sign-ups and trials through to payment.

We optimize forSign-ups and payments

Lead generation

Define qualified leads, then track conversion.

We optimize forQualified leads

Cases

Paid acquisition in practice

Results for two AI image-generation products advertised on Google and Meta, based on real payments.

Why choose Adlumen as your ad agency

Why product teams choose Adlumen as their ad agency

The same team, tools, and methods that grow our own apps work on your product from day one.

media buyers on the team
30+ media buyers

Each channel has its own specialists. We test more ads and audiences at once, so you find what works sooner.

our own ad optimization tool
AI ad tool

It optimizes your campaigns, speeds up launch, and helps lower your cost per action.

business days from signing to launch
Launch in 10 business days

Your ads go live in two weeks. The media plan comes even sooner, within 3 business days of your request.

Campaign coverage
Campaigns worldwide

We launch in any market except sanctioned countries, so you can enter new countries with one team.

Platforms

Where we run ads

Google, Meta, TikTok and in-app networks reach different audiences. We choose the mix around your product, market and measurable goal.

Commercial terms

Commercial terms for your product

Clear terms, agreed before launch.

$5,000

Minimum media budget

Platform spend is billed separately.

10%

Agency fee

Charged on ad spend.

CPA / CPL / CPI

Pricing

CPA, CPL or CPI pricing may be agreed for suitable products.

We run your ads. Paid subscriptions are the finish line.

Get in touch

Tell us about your product

Tell us about your product and goals. We’ll review your funnel and tracking, then send a written media plan and forecast within 3 business days.

We use your details to respond to your brief. Data & privacy

Questions before we start

Do you guarantee the cost per result?

We agree a goal, budget and measurement window, then review the results together. A target CPA or ROAS is a planning measure, not a guaranteed outcome.

What is the smallest budget worth starting with?

It depends on conversion volume and how long it takes to see a payment. We agree a starting budget after reviewing your product.

How do you charge, and what is the fee?

The minimum media budget is $5,000. Our fee is 10% of ad spend. Any additional work is discussed and approved separately.

Do you create ad creative?

Creative can be included within the scope agreed for your project. Deliverables are confirmed before work starts.

When can we launch?

We set a launch schedule after checking account access, tracking and creative requirements. The time to useful results depends on conversion volume and your subscription cycle.

Who owns the creatives and the data?

The agreement defines account access, data exports, creative usage rights and handover before work starts.

How do you measure results?

We agree the key action and measurement approach in advance, then review available conversion data such as payments, leads or installs.

Are there market or product restrictions?

We cannot run campaigns in sanctioned territories. We also do not take gambling, adult or misleading products. We review market and product eligibility before agreeing a launch.

How do we communicate?

We coordinate in writing by email. Reporting cadence is agreed for each project.

Can we stop working together?

The agreement sets the terms for ending the engagement, including notice and any outstanding work.